Updated: Mar 18, 2021
Are you a business owner? Have you ever thought of doing a content shoot for your products or your employees? You may think your iPhone photos are doing you justice or maybe the stock photos you’ve been posting. Stop right now, go look at your favorite brand of soda or makeup, they are probably showing real pictures of their product in different forms and having a consistent theme right?
Okay, so you’ve looked right? Hopefully you saw that their Instagram or website had a beautifully curated feed of photos that were cohesive. You really want to share what you are all about through your photos and if you are not portraying your real product or services, you are doing yourself an injustice.
So what should you expect? You should bring, send or give the photographer the products to photograph. If you have a vision, explain it to them. Go into depth; show them inspiration, Pinterest boards, and what you already post. If you want to help with styling express that, but typically the photographer will take it from there and do their magic. If you are wanting product shots with people in them to help make them more personable, make sure you bring the models or you can even step in!
If you are wanting employee shots, here are a few things to consider.
Coordinate what you will wear. Will you all be wearing your business shirt? Matching colors? Casual or formal? You could even do multiple outfits.
Are you just going to do headshots or some action shots? It could be valuable to get some candid shots of you “working” to show customers what you do. You also could do some of the whole group just interacting, it shows good morale and that it is a good place to put your money into.
To batch shoot? This is where you bring product/multiple outfits so you have content for x amount of months. It makes it easier because you shoot all of your January content in 1 day versus 5 days (of getting everything ready, getting employees readying and rounded up, and photographers). See the difference?
Let me know what you do to keep the flow of your business afloat and if I missed anything!